{"id":234,"thumbnail":"https://jilailawyer.com//rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBcmNEIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--5e25d96cf9fbc262bc93fd9831afeca68e62fd42/%E7%BB%A7%E6%9D%A5%E6%B3%95%E8%A7%86%E7%95%8C%E7%AC%AC%E5%85%AB%E6%9C%9F.png","title_zh":"律师如何打造个人品牌，第八期圆满结束！","title_en":"How lawyers build a personal brand, the eighth phase ended successfully!","content_zh":"\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/394/content_%E5%B0%81%E9%9D%A2.png\" style=\"width: 800px; height: 340px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e近日，北京继来律师事务所\u0026ldquo;京、深、苏\u0026rdquo;三地所有律师一起聆听了品牌部履新一个月的周晓蕾律师做的一场关于双品牌营销的分享会。在场的律师纷纷发表了自己对于律师个人及律所品牌建设的想法和建议。\u003c/span\u003e\u003c/p\u003e\r\n\u003c/section\u003e\r\n\r\n\u003csection powered-by=\"xiumi.us\"\u003e\u0026nbsp;\u003c/section\u003e\r\n\r\n\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/389/content_578f5eb0685d8d498914b7297364272.jpg\" style=\"width: 800px; height: 600px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"text-align: center;\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\u003c/section\u003e\r\n\r\n\u003csection\u003e\r\n\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e首先，律师服务本质上是提供一个有特定知识门槛的个人化服务。\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e律师个人营销也就是个人IP的打造，通过系统的个人IP打造来为自己建立个人品牌，通过建立起来的个人品牌而创造营收。尽管已有越来越多的律师在倡导和尝试将自己的服务标准化、产品化，但这个过程依然很漫长。如果我们深入理解律师服务的商品本质的话，请记住，律师本人就是这个商品的生产者。\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e随着短视频、直播、自媒体等新传播业态的蓬勃发展，当下传播内容的生产方式也形态也发生了巨大的变化。\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003csection\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/390/content_edcd5856f9e6ecd18ca45a5008e0e19.jpg\" style=\"width: 800px; height: 600px;\" /\u003e\u003c/p\u003e\r\n\u003c/section\u003e\r\n\u003c/section\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e诸君所行，未见得可为所求，但愿为自己本心所欲。\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e如果想做\u003cstrong\u003e流量律师\u003c/strong\u003e，则在尺度内更关注你的曝光度，而不要过多在意自己的营销文案是否经得起严格推敲；\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e如果想做\u003cstrong\u003e品牌律师\u003c/strong\u003e，则应更多从事附有自己价值观的行为，而且必须保证严谨、准确。你需要拿出更值得业内认可的作品(案件或者文章)，并且要经得起推敲。对于自己或者作品的自我评述需要严谨而准确，并且严格符合你所需要塑造的品牌形象所对应的价值取向。\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003csection\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/393/content_075f0a84fc3df281bc372e5126805ea2.jpg\" style=\"width: 800px; height: 736px;\" /\u003e\u003c/p\u003e\r\n\u003c/section\u003e\r\n\u003c/section\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e同时，北京继来律师事务所除了一如既往地为客户提供专业、高效、有温度的法律服务之外，也要加大在品牌方面的运营投入，从专业质量、内容质量、口碑质量，找准自己的营销定位，推广沉浸式用户互动，传播律所及律师优势信息。\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/391/content_%E5%91%A8%E6%99%93%E8%95%BE-%E5%BE%8B%E5%B8%88%E7%AE%80%E4%BB%8B.png\" style=\"width: 800px; height: 340px;\" /\u003e\u003c/p\u003e\r\n\u003c/section\u003e\r\n\u003c/section\u003e\r\n","content_en":"\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/394/content_%E5%B0%81%E9%9D%A2.png\" style=\"width: 800px; height: 340px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eRecently, all lawyers from Beijing Jilai Law Firm \u0026quot;Beijing, Shenzhen and Suzhou\u0026quot; listened to a sharing session on dual-brand marketing by lawyer Zhou Xiaolei, who has been in the branding department for one month. The lawyers present expressed their own thoughts and suggestions on the lawyer\u0026#39;s personal and law firm brand building.\u003c/span\u003e\u003c/p\u003e\r\n\u003c/section\u003e\r\n\r\n\u003csection powered-by=\"xiumi.us\"\u003e\u0026nbsp;\u003c/section\u003e\r\n\r\n\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/389/content_578f5eb0685d8d498914b7297364272.jpg\" style=\"width: 800px; height: 600px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"text-align: center;\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\u003c/section\u003e\r\n\r\n\u003csection\u003e\r\n\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eFirst, legal services are essentially personalised services with a certain knowledge threshold.\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003ePersonal marketing of lawyers is also the creation of personal IP. Through systematic personal IP creation, a personal brand can be established for oneself, and revenue can be created through the established personal brand. Although more and more lawyers are advocating and trying to standardize and productize their services, the process is still very long. If we deeply understand the commodity nature of lawyer services, remember that the lawyer himself is the producer of this commodity.\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eWith the vigorous development of new communication formats such as short video, live broadcast, and self-media, the current production methods of communication content have also undergone tremendous changes.\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003csection\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/390/content_edcd5856f9e6ecd18ca45a5008e0e19.jpg\" style=\"width: 800px; height: 600px;\" /\u003e\u003c/p\u003e\r\n\u003c/section\u003e\r\n\u003c/section\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eWhat you do, you can\u0026#39;t see what you want, but you want to do what you want.\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eIf you want to be a traffic lawyer, you should pay more attention to your exposure within the scale, and don\u0026#39;t care too much about whether your marketing copy can withstand strict scrutiny;\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eIf you want to be a brand lawyer, you should do more behaviors with your own values, and you must be rigorous and accurate. You need to come up with a work (case or article) that is more worthy of industry recognition, and it must stand up to scrutiny. The self-review of yourself or your works needs to be rigorous and accurate, and strictly conform to the value orientation corresponding to the brand image you need to shape.\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003csection powered-by=\"xiumi.us\"\u003e\r\n\u003csection\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/393/content_075f0a84fc3df281bc372e5126805ea2.jpg\" style=\"width: 800px; height: 736px;\" /\u003e\u003c/p\u003e\r\n\u003c/section\u003e\r\n\u003c/section\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003eAt the same time, in addition to providing professional, efficient and warm legal services to clients as always, Beijing Jilai Law Firm should also increase investment in brand operations, and identify itself in terms of professional quality, content quality, and word-of-mouth quality. marketing positioning, promoting immersive user interaction, and disseminating information on the advantages of law firms and lawyers.\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/391/content_%E5%91%A8%E6%99%93%E8%95%BE-%E5%BE%8B%E5%B8%88%E7%AE%80%E4%BB%8B.png\" style=\"width: 800px; height: 340px;\" /\u003e\u003c/p\u003e\r\n\u003c/section\u003e\r\n\u003c/section\u003e\r\n","_type":"继来法视界","position":0,"created_at":"2022-03-11T13:38:32.434+08:00","updated_at":"2022-03-11T13:50:00.000+08:00","pv":17900,"abstract_zh":"继来律师在您身边。","abstract_en":"Jilai lawyer is by your side.","link":""}