{"id":226,"thumbnail":"https://jilailawyer.com//rails/active_storage/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbmtEIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--69711d902977fc2bc769750a702afc80b22ee652/%E6%B3%95%E8%A7%86%E7%95%8C%E6%A0%87%E5%BF%97.jpg","title_zh":"继来法视界 | 从股权激励到客户思维开拓创新，第六期圆满结束！","title_en":"Jilai Law Vision | From equity incentives to customer thinking development and innovation, the sixth phase ended successfully!","content_zh":"\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e为促进律师共同交流，分享进步，继来律所在5月13日上午9点于深圳分所组织了\u0026ldquo;继来法视界\u0026rdquo;系列活动第六期\u0026mdash;\u0026mdash;《股权激励的产品思路与业务创新》，此次会议于线上线下同步进行。会议的主讲人是极光律所的周丽霞律师。作为一名由劳动法领域转型到股权激励领域的专业律师，周律师在讲座中分享了自己创业过程中的诸多干货经验。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/349/content_1.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e周丽霞律师首先向大家抛出了一个问题：律师是社会的中流砥柱吗？她的答案是否定的。她认为律师的工作是给社会的中流砥柱，也就是律师的客户，提供优质的法律服务。正确认识自己所在的社会位置是各位律师创业的起点。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e接下来周律师讲到了律所成立的根基：使命、愿景和价值观。当使命、愿景和价值观三个问题解决了，那么创业初期就有了坚持的动力，减少迷茫和困惑。关于律所的产品，周律师认为社会有四个特性：易变性、不确定性、复杂性和模糊性，好的产品必须要经过这几个特性的检验。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/348/content_2.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e紧接着周律师讲到了产品如何推广。她讲了两种思维，一是产品思维，它是\u0026ldquo;我有什么\u0026rdquo;，是一个供给侧思维，很多时候只会沦为生产者的\u0026ldquo;自嗨\u0026rdquo;；另一种是客户思维，它是\u0026ldquo;客户需要什么\u0026rdquo;，更多要思考的是客户的需求和痛点。显然客户思维是各位创业者在推广业务时需要具备的素质。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e周律师结合在股权激励领域的探索经验，实际地分析了如何运用客户思维，切中客户的需求痛点。她讲到股权激励的核心是\u0026ldquo;信\u0026rdquo;。股权激励在很多人眼中是给客户讲故事，结合公司的不同发展阶段，如何让客户相信你的专业能力，相信你刻画出的\u0026ldquo;虚幻的愿景\u0026rdquo;，最重要的是让客户对股权价值有感知有认识。最后她站在整个行业的高度，对律师的业务进行分析，引导大家思考，怎样让自己的产品具有差异化，从而更好地提升客户体验。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/347/content_3.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e随后曹颖律师对律师行业的服务性质和内容进行了分析。曹律师表示，创业不仅仅是金钱和人力的综合，更多的是要在过程中进行调整和更正，建立系统，并不断的完善。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/352/content_4.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e法纳川穹律所的潘美玉律师发表即兴分享，她对周律师提到的客户思维感触颇深，分享了在疫情期间为达客户需求，他们排除万难申请会见名额等等故事。对于律师的素养要求，不仅仅是在专业能力上，更多的体现在服务能力。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/351/content_5.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e最后曹律师发表结束致辞，为这次会议画上了一个完美的句号，各位参会者纷纷表示收益满满，本次分享会议圆满结束。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/350/content_6.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e会议结束后，律师合影留念。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/354/content_8.jpg\" style=\"width: 800px; height: 533px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003e继来法视界，带你看更远的地方~\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n","content_en":"\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eIn order to promote lawyers to communicate with each other and share progress, Jilai Law Firm organized the sixth phase of the \u0026quot;Jilai Law Vision\u0026quot; series of activities - \u0026quot;Product Ideas and Business Innovation of Equity Incentives\u0026quot; at 9:00 a.m. on May 13 in Shenzhen Branch. The meeting was held simultaneously online and offline. The keynote speaker of the conference was lawyer Zhou Lixia of Jiguang Law Firm. As a professional lawyer who has transformed from the field of labor law to the field of equity incentives, lawyer Zhou shared a lot of experience in his entrepreneurial process in the lecture.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/349/content_1.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eAttorney Zhou Lixia first threw a question to everyone: Are lawyers the mainstay of society? Her answer was no. She believes that the job of a lawyer is to provide high-quality legal services to the mainstay of the society, the lawyer\u0026#39;s clients. A correct understanding of your social position is the starting point for lawyers to start a business.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eNext, Attorney Zhou talked about the foundation of the law firm: mission, vision and values. When the three problems of mission, vision and values are solved, then there will be motivation to persevere in the early stage of entrepreneurship, reducing confusion and confusion. Regarding the products of law firms, lawyer Zhou believes that the society has four characteristics: volatility, uncertainty, complexity and ambiguity. A good product must be tested by these characteristics.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/348/content_2.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eThen lawyer Zhou talked about how to promote the product. She talked about two kinds of thinking, one is product thinking, it is \u0026quot;what do I have\u0026quot;, it is a supply-side thinking, many times it will only be reduced to the \u0026quot;self-healing\u0026quot; of producers; the other is customer thinking, it is \u0026quot; What do customers need?\u0026rdquo;, more to think about is the customer\u0026rsquo;s needs and pain points. Obviously, customer thinking is the quality every entrepreneur needs to have when promoting their business.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eBased on his exploration experience in the field of equity incentives, lawyer Zhou has practically analyzed how to use customer thinking to meet the needs and pain points of customers. She said that the core of equity incentives is \u0026quot;trust\u0026quot;. In the eyes of many people, equity incentives are telling stories to customers. Combined with the different development stages of the company, how to make customers believe in your professional ability and the \u0026quot;illusory vision\u0026quot; you have portrayed, and the most important thing is to make customers feel the value of equity. know. Finally, she stood at the height of the entire industry, analyzed the lawyers\u0026#39; business, and guided everyone to think about how to differentiate their products, so as to better improve the customer experience.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/347/content_3.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eAfterwards, lawyer Cao Ying analyzed the service nature and content of the lawyer industry. Lawyer Cao said that starting a business is not just a combination of money and manpower, but more about making adjustments and corrections in the process, establishing a system, and constantly improving it.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/352/content_4.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eAttorney Pan Meiyu from Fana Chuanqiong Law Firm made an impromptu sharing. She was deeply touched by the client\u0026#39;s thinking mentioned by Lawyer Zhou, and shared the story of how they overcome all difficulties to apply for a meeting quota in order to meet the needs of clients during the epidemic. The quality requirements for lawyers are not only in professional ability, but also in service ability.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/351/content_5.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eIn the end, lawyer Cao delivered a concluding speech, which drew a perfect end to the meeting. All the participants expressed that they were full of benefits, and the sharing meeting ended successfully.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/350/content_6.jpg\" style=\"width: 800px; height: 534px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eAfter the meeting, the lawyers took a group photo.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin: 0cm; text-align: center;\"\u003e\u003cimg alt=\"\" src=\"/ckeditor_assets/pictures/354/content_8.jpg\" style=\"width: 800px; height: 533px;\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp style=\"margin:0cm; text-align:justify\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\u003cspan style=\"font-family:等线\"\u003e\u003cspan style=\"font-family:\u0026quot;微软雅黑\u0026quot;,sans-serif\"\u003eFollowing the vision of the law, I will take you to see farther places.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n","_type":"继来新闻","position":0,"created_at":"2021-05-17T17:54:11.583+08:00","updated_at":"2022-06-13T23:04:00.000+08:00","pv":30699,"abstract_zh":"继来法视界，带你看更远的地方。","abstract_en":"Following the vision of the law, I will take you to see farther places.","link":""}